Holston's View

Business Critique

The Evolving Media Revolution

by JB on June 22, 2012

Helping companies reach new levels of evolution, NewsGator is at the forefront of this movement. Here are some major trends I have noticed:

1. Media of the individual:

There is a huge demand for instant access to audio, text and video without having to wait.

Most people want extremely simplified means of finding said media.

And the key is to implement as much simplicity as possible when serving up these different types of media and this well be better accomplished as technology evolves.

The bad news is that large media brands have much to lose if they don’t embrace this consumer-driven demand to easily accessible media. The good news is that evolving to meet this demand has the potential to drastically extend brand exposure.

Most traditional media sources, however, have not exploited these opportunities to the fullest extent possible.

In essence, individual media platforms can allow traditional media outlets to hyper accelerate brand exposure in a viral manner.

2. Expression through media:

About.com was recently acquired by the New York Times and this demonstrates a clear trend: the production of individual-created media is on the rise and can be seen as a viable business model.

Families, businesses and individuals across all demographics are podcasting, creating blogs and other forms of content like video through online mediums. Fitness and weight loss blogs are exploding as I write this.

Even the most basic of tools like Flickr and wordpress have exploded and endless amounts (think 10,000+) of blogs are created every DAY.

However, a lot of the individual-created media is not good enough to warrant mass republishing. So the big media companies don’t have to get too worried about going all out with self-publishing platforms.

Mainstream authors and experienced broadcasters still produce content that is a cut above individual-generated content. The gap here is getting narrower, though.

Now we have to ask ourselves what does all this individual-generated content mean for society and its future?

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