Then, Boom. Suddenly what were doing all along was called B2B. We raised $35M and $10M in debt overnight. A dearth of B2B equity offerings drove us to go public with sixty thousand in revenue. We went on a roadshow to meet people that had already participated in our oversubscribed offering. Our business model was a fat butterfly, and we had to get fatter.

...But it was too late and the industry collapsed. I moved on, and it wasn't easy.